Social Media Bombs: Wells Fargo “Facebook-Bombed” By Hundreds of Messages in New Type of Activism
Wells Fargo has banned hundreds of individuals from their Facebook page for protesting the banks investments into private prison companies and thus profiting upon one of the biggest markets in the US: it’s prison system. The event marks the first time the “Social Media Bomb” technique of activism has been deployed to such a degree, and it has left Wells Fargo a bit shaken.
The National People’s Action organized “Storm Wells Fargo Facebook Day” and hundreds of people partook. The focus of the action was to confront Wells Fargo for investing millions of dollars into private prisons. Of course, private prisons are a rapidly growing in the US as the slave population will need plantations to provide them food and menial labor to do. What the group did was organize individuals who were to post on Wells Fargo’s website protesting the afore-stated dollar investments into private prisons. This is a novel tactic, one I had not yet heard of, and I believe this tactic could be expanded upon and as effective as the cyber-attacks used by hacker groups.
Sarah Morrigan wrote: “Hey, why not put a photo of humans in cages at one of America’s finest ICE detention centers, which you should be proud of as one of their investors.”
Sarah Jackson commented on the same picture, which encouraged customers to personalize credit and debit cards with photos of their choice. She wrote, “I would put a picture of families being torn apart by our terrible immigration policies… And then I would also put your logo on the detention centers to show that while you’re making money, kids are crying themselves to sleep without their parents…”
It is not-known how many messages were posted, as they were deleted by Wells Fargo nearly as fast as they were put up. At one point, National People’s Action counted 71 private-prison related comments on the “other posts” section. They were deleted seemingly all at once. Wells Fargo banned individuals from commenting. ”For such a large powerful corporation, Wells Fargo showed remarkably thin skin.”
Wells’ censorship led Jorge Amaya to comment, “I heard the people that work keeping up this page had a lot of work deleting stuff today. I have to admit, I am impressed.” Connie Cavara commented, “Thinking of all the people (Wells Fargo) had to hire or pay overtime to hide comments and ban people from the site… We’re job creators!”
Next week, the group is hitting Wells Fargo at Twitter.